LinkedIn™ is the single most powerful channel for B2B lead generation.
Most professionals are either invisible on it, or active in ways that generate noise instead of conversations. This Social Selling Program will change that.
Yes, we will speak English. But feel free to ask all your questions in German. :)
Participants will leave with a sharper personal brand, a clear content strategy tailored to their ideal customer profile, and the practical skills to generate inbound and outbound leads without feeling salesy or spending hours on the platform.
If you want to tackle these topics, you've come to the right place.
In May, June and July 2026, we – Richard van der Blom and Kathrin Koehler – are offering a program consisting of two online sessions and a one-day workshop in Munich.
Here, you’ll learn how to successfully use LinkedIn™ for social selling.
Impressions from workshop in Berlin, 2024.
Learn from the LinkedIn™ Giant
Richard van der Blom is Europe’s leading expert on using LinkedIn™ in large corporations, organizations, and small-to-medium-sized businesses. As the founder and CEO of the internationally recognized agency Just Connecting HUB, he develops effective LinkedIn™ training programs and consulting services to boost sales and marketing performance.
Digital coach Kathrin Koehler is partnering with Richard for the third time. She is working as an embedded digitial coach in large corporations; specializes in helping her clients achieve confident visibility and overcome any inner obstacles they may face.
Meet Richard and learn directly from the thought leader. Together with co-host Kathrin Koehler, we’ll combine insights with hands-on implementation on your profile. The in-person workshop for this program will take place on Friday, June 12, in Munich at the Visions Camp in Munich, Bavaria, hosted by Berg & Macher.
Richard is known for his actionable insights and practical approach. He helps companies achieve measurable results on LinkedIn, thereby driving growth, visibility, and meaningful engagement at every level of an organization.
Year after year, the social selling expert publishes the Algorithm Report, which has already been downloaded over 5 million times.
In doing so, he sets the guidelines for the best possible use of the LinkedIn™ platform. Kathrin is part of his community called “The Tribe.”
He demonstrates his expertise through his personal account, which has surpassed the 260,000-follower mark.
Business Growth with Social Selling – Program Overview
Phase 1 | Preparation | Online Kick-Off Meeting
Phase 2 | The Day-Programm | In-Person
Phase 3 | FollowUp | Online Closure Meeting
This is not a lecture. It is a hands-on, coaching-led day where participants work on their own profiles, posts, and messaging in real time –
guided by one of Europe's most recognized LinkedIn experts.
Phase 1 | Preparation | Online KickOff Meeting, 60 minutes
Date: May, 13th, 4:00 to 5:00 P.M.
Format: Online
Duration: 60 minutes
In this session, we will cover the following:
- Welcome all participants
- Introduction to the program
- Prepare everyone for the in-person workshop in Munich
Phase 2 | The Day-Programm | In-Person in Munich, 7 hours
Date: June, 12th, 9:00 A.M. - 5:00 P.M.
Format: In Person, June 12th, Venue: Berg & Macher
Duration: 6.5 hours plus breaks
Workshop Program
First Part:
Building Your Expert Position
- Why LinkedIn works for B2B
- The algorithm, the opportunity, and where most people go wrong
- Personal brand deep-dive: how to position yourself as the go-to expert in your niche
- Profile optimization: turning your profile from a CV into a lead-generating landing page
- Content strategy for your ICP: what to post, how often, and why it builds trust and inbound interest
- Refining your output – real feedback, real improvement
Workshop, Second Part:
Generating Leads Actively
- The social selling mindset: how to start conversations without being pushy
- Search and targeting: finding the right people efficiently using LinkedIn's tools
- Connection and outreach messaging: templates, frameworks and the psychology behind messages that get replies
- Content as a door opener: how to use your articles, white papers and videos to create
warm outbound conversations - Refine your own outreach messages with coaching support
- Building a personal 30-day action plan before leaving the room
Phase 3| FollowUp | Online Closure Meeting
Date: July, 2nd, 4:00 to 5:00 P.M.
Format: Online
Duration: 60 minutes
In this session, we will cover the following:
– Experience sharing
– What worked, what did not, and what surprised participants
– Live Q&A: addressing real challenges from the field
– Deepening: additional tactics, tools or frameworks based on group needs
– Recommendations for continued growth
– Resources to keep momentum going
What Participants Reflect
Learn from the best. Five years ago, I had the opportunity to soak up Richard van der Blom’s expertise. Anyone who has followed my professional career can see how that has paid off. I have consistently put his strategy into practice. In 2024, thanks to Andrea and Kathrin, I had the chance to attend another workshop with Richard. It was one of the highlights of my year.
LinkedIn Expert and Senior B2B Marketing Manager
A workshop day packed with concrete insights: How does LinkedIn really work? What specific tools can you easily use to optimize your workflow and make progress?
What tone of voice do I want to use on this platform? All this with wonderful hosts and a great exchange of experiences. It’s definitely worth it!
Organizational consultant, author, speaker
With this Workshop...
...you have a proven social selling process that delivers results.
...reaching out to leads becomes more natural and successful.
...you can build trust, which leads to more meaningful connections.
How We Will Run The Workshop
- We will alternate between theory and live coaching
- Hands-on exercises – no death by PowerPoint
- We will overcome all your obstacles
- Networking at its best
The LinkedIn workshop with Richard was truly fantastic! Richard is an incredibly empathetic coach with an enormous wealth of knowledge, which he conveys in a relaxed and approachable way—without ever coming across as preachy. His ability to back up his points with vivid, real-world examples makes him extremely credible. I even learned a lot from our conversations during the breaks. The whole day was a real highlight!
The workshop was so engaging that time just flew by. Highly recommended for anyone looking to explore new avenues on social media, expand their reach, and increase their visibility.
Managing Partner
weknow consulting
The LinkedIn workshop with Richard was a real game-changer! It wasn’t just about gaining a better understanding of LinkedIn, but about using it strategically to initiate meaningful business connections. Richard’s practical approach demonstrates how content strategy, optimized profiles, and strategic networking foster lasting relationships that lead to tangible results.
The results? Noticeably greater reach, high-quality interactions, and initial new business contacts—immediately after implementation. This workshop is a must for anyone who wants to use LinkedIn as a real business driver!
Gründer und Geschäftsführer
Pioniergeist GmbH
What's in it for You?
- Use LinkedIn™ to grow your business and that of your clients
- Clarity through knowledge and implementation
- First-class insights for your LinkedIn™ activities
- You’ll develop a clear vision for optimizing your presence, and your activities
Who is it Suitable for?
- Entrepreneurs and self-employed professionals
- Managers / leads of corporate influencer programs
- Executives in marketing, HR, and sales
- B2B experts and agency professionals looking to expand their LinkedIn™ expertise
- 🛑 🛑 🛑 Not suitable for people without a LinkedIn™ profile or those who are still relatively new to LinkedIn. Contact us – we have other offerings for that!
- 🛑 🛑 🛑 Not suitable for automation specialists
Investment Business Growth with Social Selling
The investment below covers the full three-phase program. The kick-off and closure meetings are included.
Please consider how valuable one client is to you.
EARLY BIRD OFFER
999,- EUR (plus tax)
and save € 300 nt. off the final price of €1,299.
The arly bird offer ends on April 15.
The registration deadline is May 5, 2026
Our current terms and conditions apply.
Cancellation Policy
If you are unable to attend, the participation fees will not be refunded. After consulting with the organizers, your spot may be transferred to another person.
Language
Richard’s input in English. He completely understands German, but responds in English. Kathrin may translate in any doubt and is speaking German or English in 1:1 situations.
Services
Catering included during the session; we offer a vegetarian lunch
Time
Phase 1 | Online: Date
Phase 2 | In-Person: Friday, June 12
Phase 3 | Online: Date
The workshop begins at 9:00 a.m.
It will end around 5 p.m.
Location
Berg & Macher GmbH
Rosenheimer Straße 100
DE- 81669 München
Provider
Digital You Coaching und Training GmbH
Reichsstr. 103
DE-14052 Berlin
Location: Berg & Macher
Our goal: to network with confidence and a focus on success 🚀
Q&A
I left the workshop feeling completely fulfilled and full of energy. I came away with so many concrete tips, brilliant insights, and valuable ideas for my LinkedIn activities. Concrete and practical. And I met some really fascinating people. Simply wonderful!
Executive Coach & Lawyer
Strength Coach Training
DIGITAL YOU | Confident Visibility
Any Questions?
mail | at |digital-you.de
© 2026 Digital You Training und Coaching GmbH. Alle Rechte vorbehalten